Last summer, I had the pleasure of working with Lacey Urban of Milk & Joy Organics to add some hand drawn graphics to her beautiful logo. As her business has grown over the past year, Lacey decided a little re-brand was in order, so we went back to the drawing board and put our heads together to create a calming, peaceful visual brand that resonates well with Lacey’s target market. Milk & Joy Organics specializes in eco-friendly, all-natural teething necklaces for mommas and babies, so we wanted to create an updated logo and print packaging pieces that meshes seamlessly with this aesthetic. I personally love the stormy blues and modern brush lettering we used to create an organic, modern set of visuals!

Soft watercolor textures, loose brush strokes and a peaceful color palette made this project such a dream to design.

Lacey and her sweet family recently discovered they are expecting another little bundle of joy, and with this in mind, Lacey will be stepping back from her work with Milk & Joy. Her current inventory is now heavily discounted, and is available via her Etsy shop here. Congratulations on this new season of life, Lacey! Wishing you and your lovely family nothing but the best.

Photo via www.milkandjoy.etsy.com